I WONDER WHEN IT'LL HAPPEN, WHEN THE WORLD HAS ENOUGH LUXURY PRODUCTS? Kelly bags stuffed into the gaps of broken windows, glossy mountains of patent Louboutin stilettos and shrink wrapped trainers piled up around the back of buildings. As far-fetched as it seems, consider that even a tin of coke - a most ubiquitous modern day item - would be an inconceivable luxury of manufacture by Cro Magnon man's standards. In that way, I feel inevitable: when every country in the world has accepted declining birth rates and - perhaps thankfully- a slowed down global economy where fewer humans are finding themselves surrounded by a plethora of products in forgotten storage facilities and abandoned apartments, from junk to jewellery, a world full of stuff making for an unwanted inheritance left by a bygone age.

Today's fashion and eyewear design is at an exhilarating juncture, shaped by technological advancements, ecological consciousness, and an evolving consumer landscape. From the rise of 3D modeling and algorithms in design to a renewed focus on sustainable materials and the gamification of the shopping experience, the industry stands on the cusp of an unprecedented metamorphosis.

There’s a palpable disconnect: marketing experts grapple with the essence of a fashion creative director's role, while their fashion counterparts seem unaware about the functions of a marketing creative director. I've unwittingly found myself running back and forth between the separate camps of these distinctive industries. So the aim here is to demystify these roles :