E.Gucewicz Fashion Design and Creative direction

DeGeneration for T-Generations.

January 21, 2025 in WORKS

THE DE-GENERATIONS CAMPAIGN WAS SHOT ON A SONY MAVICA MVC-FD73 (1999), WHERE IMAGES ARE SAVED DIRECTLY ONTO 3.5" FLOPPY DISKS... This process produces wonderfully low-resolution image quality with unexpectedly beautiful colors. The display screen of the camera adds a texture to the images…

Objet d'art comestible: Mille-Feuille with chocolate nut and bolt. →

November 15, 2023 in WORKS

A redesigning of the classic French dessert, Le mille-feuille - but featuring strcutural enhancements in the form of cast white chocolate nuts and bolts. Collaboration between E.Gucewicz and Chef, Hungry Magdalena bringing the world of dessert making and product design together …Read more

*Lockwood umbrella packaging tube. The tube lid slid off and could be attached to the base making an umbrella stand suitable for store display or home use.*

Lockwood Umbrellas

January 29, 2023 in WORKS

…Launching in this space in NYC meant Lockwood was quickly fained traction and was featured in a number of publications over the next months, including Pin-Up, GQ, Fantastic Man, and Vogue and secured our first collaboration with RRL line of Ralph Lauren…

Parfum concept

January 23, 2023 in WORKS

It’s important to understand that Ai will become a new tool used by designers more in the future... The same way that two-dimensional CAD drawing software didn't eliminate designers, it just gave us a quicker way to get our vision on paper... I expect the same for Ai.