"RAW HORN" LAUNCH: SUNGLASSES SPAWNED FROM 1970'S ICONS. Inspired by the most flamboyant characters of perhaps the most glamourous decade : the 1970’s - from Aristotle Onassis to David Hockney, to Patti Smith, to Andy Warhol and to the divinely performative Iggy Pop…
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BLYSZAK EYEWEAR was started based on th simple idea of recreating a much beloved 90’s oval shape frame picked up in the flea market in France. After I’d spent years struggling to make every sale on my own for Gucewicz eyewear - and seeing that Andrew had way more sales experience than I did - I agreed to team up with him to help make this new project happen… This post talks about some of the bumps of founding a luxury eyewear startup.
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I STARTED MY OWN EYEWEAR BRAND IN 2012. Gucewicz eyewear showcased sunglasses and spectacles made from exotic materials like camel bone, cocobolo or real mammoth tusk (yes Mammoth tusk, it’s pink and blue and was dredged up from the North sea by Dutch fishermen- it was quite a complicated process so that warrant’s it’s own post later!). The main ‘exotic’ material I used in every Gucewicz eyewear ‘collection’ was real buffalo or ox horn…
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